YouTube introduces new licencing: Participants in the US YouTube Partner Program can now access YouTube’s brand-new marketplace, Creator Music.
The website, which was first revealed in September, will have a sizable library of songs that composers may explore, search for, and buy with clear indications of the terms of the music rights.
In addition to choosing tracks with revenue-sharing options, which allow both the artists and the rights holders to profit from the use of the music, creators will also be able to acquire licences. YouTube had been working with creators to find a solution to the long-standing music rights disputes.
Commercial music was not frequently utilised in videos in the past since creators had to forfeit any ad revenue made while utilising a song that they did not own. With its dashboard, Creator Music will make it easier for creators to obtain music licences by allowing them to browse by collections, genres, or moods or conduct searches for specific songs.
After that, creators can select a song and learn how much the song’s licencing will cost. After carefully reading the terms, creators can choose to enter into a licence agreement or a rev share contract. With the first choice, artists can either select the rev share option or download the song right away to utilise in a video edit.
However, the Audio Library does offer some songs for no charge.
In addition to expanding the music selection for producers who are not YPP members, YouTube hopes to soon make Creator Music available to users outside of the US.