Twitter Adds Tweet Bookmark: Elon Musk appears to be very focused on providing users with more and more context about how their tweets are shared, or not, in the hopes that it will spark more interest in tweeting more frequently. I’m not sure what it is about the minor tweet details that Elon Musk believes will change how people perceive tweets.
Twitter has added a new display of tweet bookmarks to its details display, which shows tweet information when someone expands a tweet by tapping through it.
You’ll now have even more metrics added to the lower line of your tweet, as you can see in this reverse engineering expert Jane Manchun Wong example, so that you can observe:
- Retweets overall
- Twitter quotes overall
- Overall likes
- sum of bookmarks
The Addition of Bookmarks and Tweet View Count on Twitter
The Addition of Bookmarks and Tweet View Count on TwitterThe tweet view count is another statistic that Twitter introduced in December and that was first added at the end of the lower stat line before updating the format in January because it appeared too awkwardly formatted as follows:
But, it has since added bookmarks to the display, which appears quite messy and really isn’t all that useful as a stat. However more information is always preferable. Perhaps there is some wisdom to be gained from each component.
So why on earth is Twitter even adding a bookmarks counter?
Again, the head of Twitter 2.0, Elon Musk, appears to be of the opinion that by giving users more information on how they engage with tweets, users will be more likely to share content frequently.
In a tweet from December, Elon stated that he believed a ‘Interface’ had obscured the bookmarks feature and that it had possibly discouraged many users from using it. He then promised to increase the prominence of bookmarks while also attempting to include bookmarks into each tweet’s like count.
Elon Musk’s Views on Bookmarks as an Alternative to Likes: Amplifying Material or Controlling Algorithmic Reach?
Elon is promoting bookmarks as a substitute for likes because someone might be interested in reading something but not necessarily want to give it a “like” per se.
But, considering bookmarks as “silent likes” means that you are amplifying that material nonetheless, which somewhat disproves the argument for alternative functionality.
I am not completely sure why, but I will now provide you with more information on how people are responding to your tweets. Perhaps in the future, the use of bookmarks will change to control algorithmic reach.
or anything. All I can say with certainty is that bookmarks now have their own counter. That could occasionally be a valuable piece of information.
